In essence, a business strategy is an organizational master plan. This plan is what the management of a company develops and implements to achieve their strategic goals.

 Carrying out a strategic audit including analyzing, or diagnosing, the overall internal and external situation of a company in order to inform decision-making on future changes, investments or developments and assess their alignment with the strategies and objectives of the organization.

 Growth planning is a strategic business activity that enables business owners to plan and track organic growth in their revenue. It allows businesses to allocate their limited resources toward a centered effort to adapt to changes in the industry driven by digital disruption and differentiate from competitors.